New Delhi: To promote export of saffron from Kashmir in the US, the Consulate General of India, New York in association with Jammu & Kashmir Trade Promotion Organisation (JKTPO) and US-India Strategic Partnership Forum (USISPF) on Thursday organised a virtual conference.
The event was aimed to increase the export of this globally renowned spice in the US.
“J&K is the largest producer of the best quality saffron in the world. As we embark on to explore the potential markets, events like these will help us to reach potential buyers in every country and will increase the brand value of our products in the international market,” said Manoj Dwivedi, Commissioner Secretary, Department of Industry and Commerce, Jammu & Kashmir.
Thanking Jammu & Kashmir government for the initiative, Randhir Jaiswal, Consul General of India (CGI), New York said, “We hope that both the markets will be mutually benefitted by this association. We want to get more of Indian Saffron to the US. India is one of the leading producers of Saffron and we look forward to add value to trade and the production line.”
The event also served as knowledge dissemination about various aspects of Saffron. Celebrity Chef Vikas Khanna shared insights about the culinary story of saffron.
Dr. Nasheeman Ashraf, Sr. Scientist, CSIR IIM, introduced scientific and genetic nature of Indian Saffron to the participants through his session- ‘From Farm to Plate’.
During the virtual meet, food columnist – Ramin Ganeshram, talked about the Global History of Saffron and America’s First Michelin-Starred Indian Chef, Hemant Mathur spoke about the use of saffron in Western Cuisine.
The event was targeted to enable the reputed exporters of saffron to connect with the potential US importers. More than 40 saffron exporters registered with the JKTPO for this event.
With an aim to put Jammu and Kashmir on an accelerated socio-economic growth phase, various similar events are planned across sectors to connect the stakeholders.